GambleAware®: Gambling Help & Gambling Addiction

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Many people who want to control their gambling later decide to stop completely when they start to seek support. As with all mental health problems, there is not one clear cause of gambling disorder. There are biological, genetic, environmental, and psychological reasons why someone might develop a gambling disorder. Many people who gamble experience negative consequences from it, and find it difficult to keep their gambling under control. Gambling disorder is also sometimes called gambling addiction, problem gambling and compulsive gambling. Through data collection, the Commission will also explore the exact financial thresholds the assessments would be conducted at.

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The National Lottery is the most common type of gambling across all age groups, except among younger people where scratch cards are more common. Football pools and electronic gaming machines are more common among people under 35 years of age compared with older age groups. Men are more likely to gamble than women, and this difference is most obvious for online gambling where 15% of men participate, compared to 4% of women. Even though it’s often illegal for children or teens to gamble, many do so anyway. Kids and teens may gamble in-person during card games with friends, at arcades, or online.

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There are inequalities in the extent to which sub-groups of the population are affected by gambling. People at the greatest risk of harm are more likely to be unemployed and living in more deprived areas, have poor health, low life satisfaction and wellbeing, and have an indication of probable psychological health problems. A 2020 YouGov treatment and support survey reported that 13% of the population were experiencing some level of gambling harm, compared to 4% from HSE (combining surveys for England, Scotland and Wales). We expect that the HSE is likely to be closer to the true estimate of prevalence, but with the reliance on survey data, it may be an underestimation. Non-commercial stakeholders took a broader view that harms can be experienced by any gamblers and can also be experienced indirectly by families and society. Commercial stakeholders believe that harms are experienced by a minority of gamblers only.

Overall participation in any gambling activity (in the past 4 weeks) was 48 percent. Despite a significant increase from the previous wave (46 percent), this figure is consistent with participation levels we saw for the same period in 2024. The data being released today is the latest edition of the Gambling Commission’s Gambling Survey for Great Britain (GSGB) conducted by the National Centre for Social Research. A nationally representative sample of 4,932 adults aged 18 and over were surveyed during the period 13 January 2025 to 27 April 2025.

We also work with other regulators, charities and organisations to understand gambling habits and trends, promote safer gambling practices, and ensure that gambling is safe.

Consequently, several data points have been revised, typically by between +/-0.1 percent and +/-1 percent. Participation in National Lottery draws significantly increased by 3 percentage points from the end of 2024, from 29 percent to 32 percent in Wave 1, 2025. Although this represents a significant change compared to the previous wave, the data for the same period in 2024 (January to April) remains consistent with findings from this publication. This begins to highlight both the wave-on-wave differences and the consistent seasonal patterns in gambling participation throughout the year.

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We also license the individuals and businesses that offer gambling and provide them with advice and guidance. East Midlands Gambling Harms Service – The East Midlands Gambling Harms Service provides specialist therapies, treatment and recovery to those affected by gambling addiction and gambling problems in the East Midlands region. You can also self-exclude from other local lottery services, such as the Postcode Lottery, which you can find out more about on their websites. CasinosSelf Enrolment National Self Exclusion scheme (SENSE) – SENSE allows people to self-exclude from casinos in the UK. About 1 in 3 people with a gambling disorder will recover on their own, without treatment.

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For example, one player was allowed to lose £70,000 over a 10-hour period, while one customer was allowed to place a £100,000 bet immediately, even though he had a £70,000 credit limit. Unlicensed providers regularly offer unregulated gambling products, and there is an urgent need for the regulation of online gambling. For every person who gambles at high-risk levels, an average of six others (usually non-gamblers) are affected (6). This number is likely much higher in kinship cultures, including among Indigenous peoples.

BetMGM is one of the best new gambling sites in the UK and has hit the ground running thanks in part to having one of the best betting apps. Buzz is only six years old but is already one of the best bingo sites in the UK, with a good range of bingo games available online including 90, 80 and 75-ball bingo. At the time of conducting our review, Grosvenor were running daily poker offers, which could be completed by playing in one of their many live poker rooms. The Coral live casino has a great selection of roulette titles, while the more standard casino site features a large number of exclusive roulette games that can’t be found elsewhere. There were multiple betting fraud cases in the early 1800s that left a negative taste in people’s mouths.

• Only about three percent of the highest spending accounts will have more detailed checks, similar to those carried out when people buy products through online credit agencies or sign up to some mobile phone contracts.
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• This number is likely much higher in kinship cultures, including among Indigenous peoples.
• The financial difficulties and debt experienced by gamblers and affected others were often severe.
• There are numerous charitable lottery operators that operate under certain regulatory constraints.
• The UKGC’s purpose is to regulate all commercial gambling enterprises in the UK in conjunction with the proper licensing authorities.
• The popularity of UK online casinos has surged in the last decade, driven by increased mobile phone usage and the convenience they offer.
• In Stage 1, qualitative research was undertaken using self-ethnography, immersive depth interviews and workshops.
• Estimates suggest that there are approximately 300,000 problem gamblers in the UK – and problem gambling rates are higher for players in online casino games than those playing in bingo halls, casinos and pubs.
• In countries where gambling has been legalized, governments typically receive substantial taxation revenues.
• In the UK, the Gambling Commission oversees various gambling UK operations, both online and offline.
• This gave us confidence in identifying some risk factors for children and young people specifically in relation to harmful gambling.

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This release presents 2 topic reports based on secondary analysis of 2025 GSGB data. The reports contribute to Theme 3 of our evidence priority roadmaps, which focuses on understanding gambling-related harms and who is most vulnerable to experiencing them. Wiggin is a UK-based full-service law firm, headquartered in London, with a dedicated focus on media, technology and intellectual property (IP) matters. The firm guides clients through financing, exploitation and safeguarding their creative and commercial assets within these specialised sectors. Alongside its specialist commercial expertise, the firm provides a full legal service across corporate, tax, finance, litigation, employment and property.

The review is a once-in-a-generation opportunity to deliver positive change for gambling in Great Britain and for all people impacted by it. Everyone at the Commission welcomes today’s publication of the White Paper and is determined to work with government and partners to make these changes a reality. It has made gambling easier, quicker and often more fun, but when things go wrong it can see people lose thousands of pounds in a few swipes of the screen. Most people play without issue, but there are too many cases of addiction, catastrophic financial loss and, in some tragic cases, suicide.

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Promotions for slots often feature free spins and bonus bets as incentives for active players, allowing them to maximize their free spins winnings. New UK betting platforms frequently offer substantial initial bonuses and ongoing weekly offers to draw in customers. Cashback offers are another popular promotion, returning a percentage of a player’s losses and providing a safety net for their betting activities. Free bets and matched free bets enable players to place wagers without risking their actual money, often awarded in smaller increments. The UK Gambling Commission regularly revises industry standards to address consumer safety and responsible gambling UK.

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Experts consider bonuses and promotions, game variety, payment options, mobile experience, security, and features and design. These factors collectively determine the overall quality and reliability of an online casino. A casino offering a wide range of games from top software providers is likely to provide a superior gaming experience.

The research created eight typologies which reflect the attitude and motivations towards a certain gambling occasion. The typologies apply to gambling occasions, not people and therefore one person could fall into different typologies in different situations. Its proceeds will be ring-fenced for funding for research, education and treatment, including through the NHS. Today’s White Paper and proposals follow a call for evidence and are based on nearly 16,000 written submissions sent to the Department for Culture, Media and Sport (DCMS) during the process.

The preferred regulatory approach of the gambling industry – so-called responsible gambling – adds to this burden by effectively blaming those who experience harm. Responsible gambling interventions are typically ineffective, particularly where the uptake of measures is optional. The house edge, which represents the casino’s advantage over players, contrasts with RTP, reflecting potential player returns. Understanding these concepts helps players make informed decisions about where to play and which games to choose, enhancing their overall UK casino online experience.

High stakes: gambling reform for the digital age

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For instance, Spinzwin provides cashback bonuses that can be received as cash rather than just credits, with a cap at £500. Ongoing promotions and loyalty programs keep players engaged and rewarded, ensuring they have an enjoyable and rewarding online UK casino experience. Due to varying terms and conditions, players should carefully choose a welcome bonus that best suits their preferences and needs. The range of exciting welcome bonuses available at UK online casinos ensures that there’s something for everyone, whether you’re looking for free spins or cashback offers.

The Commission is also known to work with its regulatory counterparts in other jurisdictions in tackling the black market. Gambling operators are subject to the advertising regulations of the UK Advertising Standards Authority and the industry of the British “Industry Group for Responsible Gambling”. Free-to-play casino games with prizes are regulated by the Gambling Commission (licence required).

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Common forms of gambling include:

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• By understanding players in more detail, we can understand which interventions are preferred by which types of players.
• We relied on review-level evidence to understand risk factors for gambling and harmful gambling, but this proved difficult as the reviews were low quality and relied heavily on cross-sectional studies.
• IGB’s latest report breaks down the numbers behind football’s biggest betting event.
• It takes tremendous strength and courage to own up to this, especially if you have lost a lot of money and strained or broken relationships along the way.
• These updates ensure that the apps run smoothly, fix any bugs, and add new features to enhance gameplay.
• If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.
• The in person gambling participation rate (in the past 4 weeks) was 27 percent, which falls to 18 percent when lottery draw only players are removed.
• We aim to offer every online gambler and reader of The Independent a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies.
• Among the most popular are classic table games and slot games, which appeal to a wide range of players.
• This makes it a preferred choice for many players seeking a hassle-free payment method.
• These general mentions of harm accounted for 50% of all harm-related references.
• This casino offers a diverse range of themes and gameplay features, ensuring there’s something for every player.
• Those seeking to better control or cease gambling should be provided with tools to support them.

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• Secure payment methods are essential for ensuring a safe online casino experience.
• Depression, stress, substance abuse, or anxiety can both trigger gambling problems and be made worse by compulsive gambling.
• Our team of legal gambling analysts developed this page as a hub for legitimate and up-to-date information regarding the legal framework of gambling in the United Kingdom.
• Parliament issued the Gaming Act of 1845 and Betting Act of 1853, both of which effectively ceased all commercial gambling.
• The 2026 World Cup final generated a betting margin roughly six times higher than the tournament’s group stage, despite accounting for less than 4% of total turnover.
• This variety ensures that players can find a table that fits their preferences, whether they’re looking for a low-stakes game or a high-roller experience.
• The effects of this helped keep casinos and other gambling operators in check with new technologies.
• The responsible gaming sections on casino websites offer guidance and resources to help players make informed decisions and maintain a healthy relationship with gambling.
• Overall, the most popular gambling activities following lottery draws remains being scratchcards (13 percent), betting (9 percent) and online instant win games (8 percent).
• When we think about gambling, often places like casinos or racetracks come to mind, but gambling occurs in other places too, like gas stations, church halls, at sporting events and on the Internet.
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• You can find the source data in the GSGB Annual report (2025) data tables (downloads as Excel file).Some files may not be accessible for users of assistive technology.
• The firm also plays a role in observing and influencing the regulatory environment and crafting innovative structures for commercial relationships within the industry.
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This requirement applies to online gambling only and will come into force on 1 May 2025. It will do this through light touch financial vulnerability checks for those customers with a net deposit of more than £150 a month on gambling. “We have listened to the views expressed in our engagement and in the consultation responses, and we have made changes while still ensuring that we deliver meaningful protections. Each year the Gambling Survey for Great Britain will collect data from twenty thousand respondents and help us better understand peoples’ gambling behaviour and attitudes towards gambling up and down the country.

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The UK Gambling Commission was born out of this law and continues to administer regulatory control to this day. The United Kingdom is an inclusive country when it comes to both brick-and-mortar and online gambling. Residents can access multiple domestic and offshore entities for casino gambling, poker and sports betting. The extent of gambling among children and young people (aged 11 to 16) is lower than drinking alcohol but higher than using e-cigarettes, smoking tobacco cigarettes, or taking illegal drugs.

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If your loved one has a gambling problem, you likely have many conflicting emotions. You may have spent a lot of time and energy trying to keep your loved one from gambling or having to cover for them. At the same time, you might be furious at your loved one for gambling again and tired of trying to keep up the charade. Your loved one may have borrowed or even stolen money with no way to pay it back. They may have sold family possessions or run up huge debts on joint credit cards. One way to stop gambling is to remove the elements necessary for gambling to occur.

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As the detailed implementation of the review now begins, we will also be reiterating to all operators that the Commission will strongly maintain its focus on consumer protection and compliance. Google acts as data processor on our behalf, further information is available in Google Cloud Platform Service Specific Terms (opens in new tab) and Google’s Cloud Data Processing Addendum (opens in new tab). Find out more about our approach to regulation and support in the following pages.

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What we’re doing to ensure the gambling industry promotes safer gambling

This information helps us better understand people’s attitudes and gambling behaviours up and down the country, creating a robust source of evidence for gambling in Great Britain. The Gambling Commission has a range of powers, including the ability under the Gambling Act 2005 to investigate and bring prosecutions against those that provide unlicensed gambling facilities to consumers in Britain. However, the Commission’s approach will typically depend on the nature of the product offering.

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Today’s white paper is a huge step towards protecting people from the damaging impacts of gambling. This will strengthen the safety net and help deliver our long-term plan to help build stronger communities while allowing millions of people to continue to play safely. These are the most comprehensive reforms to the gambling sector since the Gambling Act was introduced in 2005, and delivers on the 2019 manifesto commitment to review this act. As a regulator, our job is to ensure that gambling businesses follow the rules when promoting gambling products and interacting with customers. For guidance on how to correctly report and or use the data from the Gambling Survey for Great Britain (GSGB), see the guidance page. Your money is held in a separate account, legally recognised as separate from the company.

• Until relatively recently, research on gambling has focused on people who experience severe problems, and there are clear gaps in the evidence base for the harms experienced by affected others and wider society.
• However, as you build a tolerance to it, you need to gamble more and more to get the same level of enjoyment.
• Some of the services in the next section can offer support to people who know someone with a gambling disorder, as can some voluntary and community organisations.
• As far as players are concerned, they generally only commit an offence where they attempt to gamble whilst underage or cheat.
• Several studies reported that gambling led to bankruptcy and housing problems including homelessness.
• Most players prefer to use the same payment method for both deposits and withdrawals to streamline transactions.
• Responsible gambling UK practices empower players to manage their finances effectively, encourage self-awareness, and promote a safer gambling experience.
• Tell gambling establishments you frequent that you have a gambling problem and ask them to restrict you from entering.
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• These are the most comprehensive reforms to the gambling sector since the Gambling Act was introduced in 2005, and delivers on the 2019 manifesto commitment to review this act.
• There was some evidence from qualitative studies that particular populations are at more risk of harm (such as migrants and people with learning disabilities) and gambling may make existing inequalities worse.
• But for some people the availability of 24/7 online betting has compounded or created problem gambling, which can lead to life-changing financial loss and in the most tragic cases suicide.
• The company offers comprehensive software for online casinos, sports betting, and affiliate management.
• Around 5.5% of women and 11.9% of men globally experience some level of harm from gambling (3).
• Initial efforts include leading the development of new diagnostic instruments for gambling disorder to better reflect populations outside North America and facilitating an expert consensus on diagnostic boundaries.

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• GamStop is a valuable tool that allows players to self-exclude from all UK-licensed online casinos, providing an effective safeguard against gambling addiction.
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• As in many jurisdictions, the main monopoly incumbent is the National Lottery, which has a monopoly on commercial lottery activity.
• Illegal operators often try to subvert the system, including on player protection requirements, and this move will further strengthen the regulatory environment protecting those most at risk of harm.
• Almost half (48%) of people who were affected by a spouse or partner’s gambling reported a severe negative impact.
• Furthermore, the firm maintains a network of international law firms, all sharing a common focus on media, technology and IP, enabling strong coverage of key global jurisdictions.
• Aggressive promotion of gambling in popular and social media also increases gambling activity.
• While a high-quality meta-analysis of problem gambling risk factors in the general adult population has been published since our review was completed, this also relied heavily on cross-sectional studies.
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• The most severe impacts of problem gambling were felt most by immediate family members.
• The research created eight typologies which reflect the attitude and motivations towards a certain gambling occasion.
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The lack of evidence meant that we could not cost all of the harms identified in the review, and we could not cost the economic and social burden of gambling felt by affected others. The third theme related to the measures required to prevent and reduce gambling- related harm. Commercial stakeholders thought the focus should be on individual interventions and treatment.

A UK study reported an overall reduction in gambling following the first lockdown, and either no change or a reduction in frequency of gambling. Four percent of participants in this study reported gambling more during lockdown, but 20% of those were identified as experiencing problem gambling. A further 2 studies conducted in Europe using data on online gambling participation found reductions in online betting between March and April 2020. Estimates suggest that there are approximately 300,000 problem gamblers in the UK – and problem gambling rates are higher for players in online casino games than those playing in bingo halls, casinos and pubs.

This should include reducing stigma and shame related to gambling, ending advertising and promotion, and a focus on other upstream efforts to prevent and reduce gambling harm. In countries where gambling has been legalized, governments typically receive substantial taxation revenues. Perceived economic benefits of gambling markets may have precedence over poorly understood effects on health and well-being. Signs of harm include the diversion of money from essential household spending.

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• If you require a copy of the file in an accessible format contact us with details of what you require.
• We will consult on the protections needed for gaming machines to be able to accept cashless payments directly.
• People experiencing significant life events including separation, retirement, injury or the death of a loved one may be at increased risk.
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• 8-12 in every 100 people gamble in ways that are either harmful or at risk of becoming harmful in the future.
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• Regulatory bodies like the UKGC collaborate with charities and organizations to promote safer gambling behaviors and understand gambling trends.
• This lower confidence was in part due to methodological limitations (for example, most studies in the reviews were cross-sectional) despite some having large numbers of studies.
• The app scores a 4.5 out of 5 rating on the App Store and a 4.3 on the Play Store from users, way above most betting apps.
• The Commission is also known to work with its regulatory counterparts in other jurisdictions in tackling the black market.
• Gaming Machines – The GA 2005 defines gaming machines as a machine designed for use by individuals to gamble.
• British gambling laws, or “law” in this case, echo the standard set by multiple other countries in that there is one presiding statute.

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If you recognise any of these harms in your own behaviour, you should try to seek help. Often people don’t recognise that these are also a type of gambling and struggle to acknowledge that they have lost control. Gambling disorder can have a big impact on your personal and family life, your work and education, and the things you enjoy.

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Affiliates are also coming under increased scrutiny (at least politically) and the links between gambling advertising and sport are likewise coming under increased political scrutiny. Depending on whether you’d rather have a sportsbook or casino welcome bonus, BetMGM give bettors the option to enjoy a bet £10, get £40 in free bets offer for sports or claim 200 free spins for the online casino. The US gambling sites giant has done a great job integrating the sportsbook and online casino into a single app and for bettors who like to flick between both, the BetMGM app is tough to beat for functionality and speed. A recent example of how much the UK takes this seriously can be seen with SkyBet, one of the largest online betting providers in the country. SkyBet was fined £1 million for failing to maintain their self-exclusion policy.

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